(1) No Branch shall be registered with a Name which is the same as or, in the opinion of the CRO, too like a Name appearing in the index of Names maintained by the CRO or which in the opinion of the CRO is offensive or otherwise undesirable.

(2) If, in the opinion of the CRO, the Name by which a Branch is registered gives so misleading an indication of the nature of its activities as to be likely to cause harm to the public, it may in writing direct the Branch to change its Name within such period (being not less than one month) as the CRO may specify.

(3) Such direction shall be complied with within the period specified in the direction or such longer period as the CRO may allow.