CIPR 4.2.12 Advertisements describing products as guaranteed

An authorised firm must ensure that an advertisement does not describe a product as guaranteed or partly guaranteed unless:

(a) there is a legally enforceable agreement with a guarantor that undertakes to meet, to whatever extent is stated in the advertisement, a customer's claim under the guarantee;
(b) the firm has made, and can show that it has made, an assessment of the value of the guarantee;
(c) the advertisement clearly states the name of the guarantor and the level, nature and extent of the limitations of the guarantee; and
(d) if the guarantor is a partner, employee, shareholder or associate of the firm, or an entity within the same corporate group as the firm, the advertisement states that fact.
Derived from QFCRA RM/2019-2 (as from 1st January 2020).