CIPR 4.2.6 Withdrawal of non-compliant advertisements

If an authorised firm becomes aware that an advertisement does not comply, or no longer complies, with this Part, the firm must withdraw the advertisement as soon as practicable by either:

(a) ceasing to make the advertisement and informing any customer that the firm knows to be relying on it that the advertisement is withdrawn; or
(b) withdrawing its approval and informing any customer that the firm knows to be relying on it that the advertisement is withdrawn.
Derived from QFCRA RM/2019-2 (as from 1st January 2020).